BreedBuddies came to CodeFish Studio seeking a custom mobile application that would bring their industry into the digital age. The goal was to create a platform that actively encouraged ethical breeding practices and provided scientifically proven resources for its users.
Pet Care
Dog Breeding Mobile App
Creating Australia's first accessible and ethical dog breeding community
BreedBuddies were seeking a solution for Australia’s dog breeding industry. One that would put canine wellbeing first and see the end of unethical breeders and puppy mills.
Project Team
- Andrew Carpenter
- Anthony Gulin
- Jake Penzo
- Sam Jusaitis
- Talha Ismail
The Challenge
CodeFish Studio was tasked with turning BreedBuddies' data into a trusted and accessible source of information.
The required application had multiple objectives and functionality requirements, including the following:
- Educate users on the specifics of dog breeding in Australia
- Promote ethics and transparency, ensuring breeding ethics are maintained and provide transparency of canine health and lineage
- Provide safe matches, by providing scientifically correct and safe breeding matches
- Ensure ease of accessibility and usability, by understanding what users want, and what information is critical
BreedBuddies had done the hard work of researching Australia’s dog breeding regulations and the biology behind safe cross-breeding. Their team came into the project knowing their data could create positive change and transform their industry.
The Approach
A scoping workshop was integral to understanding the complexities of dog breeding and the industry at large.
- Discovery Workshop: Meticulous planning and discovery to ensure the most crucial features were prioritised.
- UX/UI Design: Creative thinking and design to define the function and visual identity of the app.
- Development: In-house backend and frontend development to bring the designs to life.
- Maintenance & Support: Ensuring smooth and frictionless operation after the app hit the stores.
Unique to the BreedBuddies project was the volume of unique data needing to be integrated within the app.
A scoping workshop ensured our team had the context required to develop a custom algorithm for BreedBuddies. Translating data into easy to understand, actionable resources for app users.
From there, the project team established a clear development strategy that put usability at the forefront of our design. Understanding that early adoption, easy on-boarding, and information transparency was critical to success.
With the strategy defined, our UX and UI specialists integrated with the BreedBuddies brand team to design a flow that was streamlined, intuitive and adhered to brand requirements.
Going above and beyond, CodeFish Studio saw that due to the unique nature of BreedBuddies’ data and its required use case the organisation may be eligible for a Research & Development grant. Our team was able to support BreedBuddies through this process, which can provide a sizeable return on their investment.
Understanding that early adoption, easy on-boarding, and information transparency was critical to success
The Solution
By prioritising the user experience, BreedBuddies were able to create an app that felt approachable and trustworthy. Attracting multiple brand partnerships within the first few months of promotion.
The BreedBuddies app officially launched in July 2025.
The custom algorithm expertly combines user data with biologically correct breeding information. Provide clear and ethical breeding matches that prioritises the wellbeing of dogs and their future litters.
The launch of BreedBuddies app signifies a new era in Australian dog breeding. Creating the first digitised breeding register and demanding transparency amongst industry members.
CodeFish Studio were very good at breaking down technical jargon into simple terms. Which meant we knew how our decisions impacted the project at a macro level at all times.
DelindaBreedBuddies Founder
